Chris Freyer

Copywriter | Brand Storyteller | Copyeditor

I raise the quality of digital, corporate, and creative writing for top-tier brands and clients across multiple industries, genres, and areas of expertise.

No ego, no drama. Just persuasive, powerful copy in long and short form. I approach every project as an opportunity to express inspiring, innovative ideas and share each client’s unique vision in a way their customers immediately understand.

Companies as diverse as Goldman Sachs, Accenture, Avanade, Boston Consulting Group, Houghton Mifflin Harcourt, Educational Epiphany, Scholastic, PepsiCo, and Warner Bros. Television Group know the level of agility, collaboration, and initiative I bring to the job.

Let me show you.

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Portfolio
BCG X
Case Studies

BCG X launched its streamlined tech/digital branding with my direct, inspiring case studies highlighting opportunity, approach, and impact and featuring catchy and powerful headlines.

BCG Digital Ventures
Value Proofs

Extensive research and interviews led to 10 comprehensive long-form venture profiles persuasively demonstrating how BCGDV strengthens and diversifies its client partners.

Boston Consulting Group
Blog Posts

Part of an integrated marketing communications strategy, these lengthy research and interview pieces go deeper than a press release to reveal the context and impact of BCG's ventures.

Google
White Paper

I met with subject matter experts and mined Google’s proprietary holiday shopping research and insights to create five full-length white papers establishing Google partners as thought leaders.

Amazon
Product Descriptions

Through Accenture, I researched specifications and matched brand tone, writing e-commerce descriptions for more than 450 Libbey glassware products across 13 retailers including Amazon.

Accenture
Corporate Blog

Part of a series of blog-style emails for executives to send internally, this article tells the story of how consultants helped a sports start-up create personalized digital user experiences.

Panduit
Technical Writing

This infrastructure solutions company hired me through Accenture for a best-practices framework and site refresh. I revamped key product content for its online parts catalog.

Avanade
HR Portal Articles

I provide content for the pre-joiner and new joiner portal of this Microsoft/Accenture joint venture, including articles touting the global professional services company’s well-being program.

CyberCoders
Career Insights

My content appears on the insights page of CyberCoders, a permanent placement recruiting firm. These SEO-optimized, data-backed advice pieces reflect the company's friendly tone.

Warner Bros. Entertainment
Product Catalog

I wrote several text-heavy sales and marketing catalogs per year to promote Warner Bros. International Television's programs at screening events and worldwide.

The CW
Advertorials

My health and beauty advertorials in The CW’s digital magazine used the voice of the network while promoting a Max Factor partnership with the fashion competition series "Stylista."

Ion Media Networks
Corporate Website

While refreshing its corporate site, ION hired me to write a mission statement, core values, and other materials largely from scratch. I also interviewed key executives to create fresh bios.

PepsiCo
Executive Profile

For PepsiCo's Global Talent team, I created dozens of interview-style career walk-throughs delving into career-defining moments, key transitions, and personal history and goals.

Thomas
Industrial Communications

I interviewed clients of Thomas, the leading industrial sourcing platform and marketing powerhouse, and distilled complex technical subject matter into clear and engaging language.

Kirk Kara
Luxury Newsletter

My communications for this renowned fine jewelry collection projected authenticity, elegance, and craftsmanship across newsletters, press releases, taglines, web copy, brochures, and more.